It’s kind of like the old joke. “We’re celebrating many years… a couple of ’em even good.”
CNN celebrates it’s 25th anniversary amid some serious problems– In addition to the fact that political analyst Bill Schneider speaks with a twang of unintentional condescension, as if he’s trying to teach arithmetic to a group of Labrador retrievers, and Larry King is as hard on the eyes as a warthog orgy.
Things aren’t looking rosey at CNN. This from Drudge:
CNN’s big 25th Anniversary week started with bad news: May numbers released yesterday showed CNN down 17% in total day and 16% in primetime vs. May 2004 .
6-1-05 8PM RATINGS
FOXNEWS O’Reilly Factor – 2,268,000 viewers
CNN 25th anniversary special — 345,000
MSNBC/Countdown with Keith Olbermann – 213,000
Oh man… there were more people at my parents’ 25th anniversary party than were watching CNN’s silver anniversary special.
The cause of CNN’s problems is simply self induced media myopia caused by squinting down all the time from atop an ivory tower.
When CNN began noticing a troubling ratings problem in 2004, they turned to the former “CBS News” executive Jonathan Klein to head programming and editorial direction. Under Klein, “CBS News” was consistently beaten in the ratings by the other networks.
That said, I can almost guarantee that the “board room” sales pitch to CNN suits was probably along the lines of “Yeah, but he was never beaten by FOX News!”
As long as the same people running CNN stick around for a while, FOX News is as safe as a kitten.