In New York City, the front of just about every single city bus is adorned with a giant picture of Katie Couric, promoting her ascent to the throne recently vacated by Dan “they are too real!” Rather. Indeed, taking over for Dan Rather after the fake National Guard document fiasco takes some of the pressure off. It’s kind of like being Captain Hazelwood’s replacement.

Watching the buses go by while standing on the corner of 43rd and 8th and shoving a hot dog into my face, I watched the buses going by knowing that stepping in front of one would mean the last thing you’d see before meeting the maker was Katie’s perky mug. That thought appeared oddly appropriate in a figurative sense as far as the evolution of the mainstream media, particularly in it’s relation to Bob Schieffer, the anchor in between Rather and Couric.

Bob has stepped in front of the Couric-adorned bus. Why wasn’t Bob kept around as anchor? The reasons could be many, but one might be that Schieffer seems a bit uncomfortable with the way things are done in the news biz these days. There is a self-congratulatory nature in the MSM that has just about eclipsed your average Hollywood awards show.

In short, network suits know Bob’s not nearly as likely as Katie to do this on command:

Bob Schieffer, like so many others, is no doubt uncomfortable being the focus of the attention, believing that the attention should be on the story, and reporters should never be the story.

So much of the news nowadays is about the people who are supposed to deliver the news, and the trend is growing. Reporters & photographers get in trouble for faking stories, which turns into a story. Reporters switch networks, film at eleven. Reporters retire, watch the retrospective of his/her career tonight at nine. Heck, reporters are even kidnapped — “tonight’s lead story…”

At some point in the near future, the “Evening News” will consist of the anchor’s home videos along with a quick throw to the Jerusalem bureau so the Israel reporter can be congratulated on the birth of his son and to pitch his new primetime investigative show called “Damn, I’m Handsome — Live!” Then they’ll promote the upcoming podcast of their colonoscopy.

The Katie Couric network switch is setting a new standard in MSM grandstanding. Watch the video on this page of Katie Couric narrating a retrospective of the career of Schieffer.

It was Bob’s last night of anchoring, after a year-and-a-half stint, and he was moving over to make room for Couric. I can’t watch that video without seeing Bob as feeling a bit out of place — like a Little Rock fireplace mantle without a bowling trophy on it. In the video, Schieffer kind of looks like a guy who who’s nervously, and with extreme trepidation, handing his 18-year-old daughter the keys to his Mercedes.

I’ve always liked Bob Schieffer. Though liberal as the day is long, he seems old-school, genuine, honest and not showy. I guess that’s why when I watch that video I get the impression that Bob knows what the direction of media all about now, and it has little to do with “the story” – whether tainted by bias or not – and everything to do with who tells it.

The catch is if a reporter such as Schieffer would ever make known an opinion that news is becoming too much about who delivers it, this would get turned into an “Eye on America” segment devoted completely to — you guessed it — a story about a reporter.


Note: If you’re seeing only this post, the entire blog can be accessed at


Leave a Reply

You must be logged in to post a comment.