Good news, ladies — you’ll soon have another website pandering to you:

Yahoo Inc. on Monday launched a site for women between ages 25 and 54, calling it a key demographic underserved by current Yahoo properties.

Yahoo! said the new site for women will be called HooHa! Just kidding… it’s called “Honey, what are you thinking?” Okay, I was kidding again… it’s called “Shine.” Really, it is.

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