“In their own words” ads are the most effective, and with Obama and Biden there’s plenty for McCain to work with. Unfortunately with McCain, Obama can easily reciprocate.

Obviously McCain’s people were ready for Obama’s choice of Joe Biden, as evidenced by this ad that’s out already. The potential problem with it is this: Does McCain really want to remind the conservative base that a liberal like Joe Biden would be honored to be on the same ticket with him?

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