PETA produced an ad they wanted to air during the Super Bowl on NBC this coming Sunday. The ad features women whose knees must buckle whenever they go through the produce section of the grocery store. It’s called “Veggie Love.”
NBC has refused to air the ad over concerns of showing a woman “rubbing her pelvic region with pumpkin,” and “screwing herself with broccoli (Gorton’s once tried a very similar marketing strategy to try to get people to eat more of their product but it didn’t work out the way they’d hoped).
In the end, PETA probably ended up with what they wanted — a ton of exposure without having to spend the $3 million for a :30 second ad in the Super Bowl.
Below is the ad. You be the judge of if it’s too hot for the Super Bowl. As for me, I don’t like to have my old-fashioned sense of decency is compromised while I’m trying to watch one of the world’s most violent sports:
‘Veggie Love’: PETA’s Banned Super Bowl Ad
This ad would be worth airing, provided John Madden could use the telestrator to offer running commentary: “She grabs the loose zucchini right there, jukes a little, runs it around the tight end and then BOOM, she’s gone!”