The Department of Health and Human Services has a budget of $879 billion in FY 2010, but that apparently can’t buy enough creativity to come up with a good Public Service Announcement about prevention and preparation for the spread of the swine flu.
If you help them out, a full $2,500 of that $879 billion in taxpayer money will be returned to the taxpayer(s) who can create the best PSA about using anti-bacterial wipes and how to properly sneeze into the crook of your elbow:
Today, as the Administration holds a day-long summit on H1N1, we’re excited to announce that HHS is launching a new PSA campaign contest to encourage more Americans to get involved in the nation’s flu preparedness efforts by making a 15, 30 or 60 second video Public Service Announcement (PSA). The goal of the contest is to tap into the nation’s creativity to help educate Americans about how to plan for and prevent the spread of the flu and the H1N1 virus.
The videos can be funny, cute, dramatic, but most of all, they should help make a positive impact. HHS is organizing an expert panel to evaluate submissions and will present the best PSAs to the public so everyone can vote on their favorite submission. The winning PSA will receive $2,500 in cash and will appear on national television.
If I had more time this weekend, I’d produce a PSA linking Al Gore’s travels to the spread of swine flu. The two have just got to be related.
Update: Why don’t they just use this Green Bay Packers PSA from the 1970’s on how to beat the swine flu? (they tried filming one starring the Detroit Lions, but the swine flu beat them 48-3)