Whew! The president is finally going to come out of hiding and seek a higher profile this year:
White House officials are retooling the administration’s communications strategy to produce faster responses to political adversaries, a more disciplined focus on President Obama’s call for “change” in Washington and an increasingly selective use of the president’s time.
The messaging adjustments are the result of an end-of-the-year analysis in which White House advisers said the president’s communications team had not taken the initiative often enough and had allowed drawn-out debates in Congress, and relentless criticism by Republicans, to drown out his message.
“It was clear that too often we didn’t have the ball — Congress had the ball in terms of driving the message,” communications director Dan Pfeiffer said. “In 2010, the president will constantly be doing high-profile things to be the person driving the narrative.”
That’s good — I was starting to think Obama was being too conservative with his level of exposure:
–The most foreign trips for a first-year president ever.
–A network-sponsored health care telethon.
–An interview during the Super Bowl pre-game show.
–A speech that was pumped into almost every school in America.
–Setting a record for Sunday morning TV time.
–The first sitting president to appear on a late-night talk show.
–Obama’s presidential jet scaring the crap out of everybody in Manhattan.
–Setting a record for total presidential television time in 2009.
The man’s practically been a monk! This isn’t nearly enough to garner the attention needed to forward an agenda.
A higher profile for Obama — what a hoot. You could travel to the South Pacific, find an inhabitant of a remote island who lives in a cave and hasn’t even heard that WWII is over, show him a picture of Obama, and he’d say, “Oh God, not him again!”
Far be it for these egocentrics and narcissists to ever entertain the possibility that their problem could be that Obama is like candy: Some people might like a little bit, but too much makes them vote Republican.