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CNN did as well in the February ratings period as Wolf Blitzer performed on Celebrity Jeopardy.

From Real Clear Politics:

Get out the defibrillator quick: CNN is dying. What other conclusion can be drawn from the Nielsen ratings from February, which showed the once dominant news network finishing in fifth place for the first time ever- and now trailing CNBC and Headline News as well as its main competitors, FOX and MSNBC?

The numbers are, as you can imagine, pretty stark. Wolf Blitzer’s show, The Situation Room, was down 44% in total viewers in February. Campbell Brown, Larry King, and Anderson Cooper all posted their lowest ratings ever in February among total viewers, declining 50%, 55%, and 59%, respectively.

It’s been almost six years since CNN hired Jonathan Klein, who previously ran CBS News during a period of chronic ratings anemia, in an attempt to turn around CNN and defeat the Fox News onslaught.

At that time, back in 2004, I made the following observation in a column:

A few days ago, CNN hired former ‘CBS News’ executive Jonathan Klein to run its operation. If this is how CNN plans to increase ratings, I’d say FOX News is safe.

Hiring a former CBS News’ executive to steal FOX viewers is like a NASCAR driver, noticing that he’s a lap down, scrapping his car and jumping on a pack mule.

And now even the pack mule is dying — but it still looks better than Larry King, who CNN clings to like a back-woodser who refuses to get indoor plumbing.

Klein once said this: “We report the news. Fox talks about the news.”

If Klein doesn’t think CNN “reporters” editorialize, he’s not watching his own station — along with most of the rest of America, apparently.

But compare the philosophy of the guy who runs CNN with that of the guy who runs Fox News and things become clearer.

Klein from CNN: “The acquisition is in line with our strategy of acquiring and producing increased amounts of relevant wholly owned imagery.” (Does this guy know how to party, or what?)

Ailes from Fox News: “We’re not programming to conservatives. We’re just not eliminating their point of view.”

Cue up James Earl Jones’ booming voice for one final promo: “This was CNN.”

Comments

6 Responses to “CNN in Jeopardy: Huge Ratings De-Klein”

  1. Tregonsee on March 3rd, 2010 10:28 pm

    Looks like they need a good trick to hide the de-Klein.

  2. Nanny on March 3rd, 2010 11:29 pm

    Perhaps if they brought in Ted's ex wife Jane Fonda they can turn things around. Perhaps she can take to the airwaves sitting on the enemies ammunition and mock Americans and plead with them to "save" CNN…… oh wait a minute…… that's right – she doesn't do sequels.

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  4. maladroit on March 4th, 2010 4:41 am

    If I had my druthers I'd prefer to pull the handle and flush MSNBC, but that might create an epic disaster — as liberal rats would make a mad dash for the coast and drown themselves in the surf.

  5. thedametruth on March 4th, 2010 6:28 pm

    It's no surprise–they have become little more than a loopy parade of biased buffoonery, playing and re-playing inane, irrelevant, and often untrue reports, suppressing facts and stacking numbers. What did they expect?! They apparently think it is still 1939 and Goebbels' dictate that owning the media equals owning the people is still true. They don't realize that no one takes them in the least bit seriously any longer and that the people, contrary to their belief, are not stupid pawns to be lied to and manipulated by the highest bidder.

    R.I.P CNN…;)

  6. Obamedia Civil War | The American Jingoist on March 4th, 2010 7:37 pm

    [...] their sinews.  And don’t even talk about the alphabet media.  Good grief.  NBC?  SNAP!  CNN?  SNIP!  ABC?  Chuckle chuckle snort snort!  CBS?  [...]

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