I’d expect nothing less in a new slogan from the cable net featuring Olbermann, Schultz and Maddow:

A little rebranding goes a long way. Brian Stelter reports this afternoon that, starting Tuesday, MSNBC will add the tagline “Lean Forward,” and roll out a new, two-year advertising campaign aimed at raising the network’s profile.

In some ways “Lean Forward” is a rejection of Fox News’ “Fair and Balanced.” To anyone who is used to media rebranding, “lean forward” is a nice way of saying audience engagement. Meanwhile, the network will continue to use the slogan “The Place for Politics.”

“Lean Forward” brings to mind Mao’s “Great Leap Forward,” but I think it’s only a subtle and benign attempt to make MSNBC appeal to more Obama administration officials.

Comments

6 Responses to “MSNBC’s New Slogan Has That ‘Mao Lite’ Ring to It”

  1. SignPainterGuy on October 5th, 2010 3:24 pm

    I`ll leave the sexual images brought by the "lean forward" idea for another time…..
    Since the communist party and socialists came out into the sunlight on 10/2 and showed their unmistakeable connection to the dem. party, MessNBC should go ahead and lean waaay forward till they fall on their faces …… they`ve bowed and lain prostrate before our nation`s enemies for quite some time now…..go ahead, make "official" !!!

  2. fleeceme on October 7th, 2010 10:46 am

    I have it on good authority they originally wanted to use "Bend Over".

  3. SignPainterGuy on October 7th, 2010 12:16 pm

    An acronim growing in popularity attached to much of what the left proposes – BOHICA – Bend Over Here It Comes Again !!! Seems rather appropriate when you consider how the left never gives up on failed policies, they just give it a fresh coat of paint, slap on a new name and voila, a new product !!

  4. MSNBC’s “Lean Forward” « Mayrant&rave on October 7th, 2010 12:25 pm

    [...] Doug Powers – The Powers That Be – 10/05/2010 [...]

  5. fleeceme on October 7th, 2010 7:40 pm

    Yep, the 2010 Allow Unions that Support Democrats and Run Adds that lie and make Conservatives Look like wackos Act is renamed the Disclose Act. Ohh, disclose act, who could be against campaign finance reform?

  6. Joe K on October 12th, 2010 12:28 am

    That was so creative! MSNBC's slogan should be "Fair and balanced, just like FOX" because fox is oh so fair and balanced

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