Sunday night I watched the Super Bowl but must have ducked out in the kitchen for another beer and Dorito re-load when they showed the ad that’s being talked about in political circles: The Clint Eastwood “Halftime in America” ad for Chrysler that could double as an Obama for America ad. It does have that certain “Hope & Change” ring to it:
It’s halftime. Both teams are in their locker room discussing what they can do to win this game in the second half.
It’s halftime in America, too. People are out of work and they’re hurting. And they’re all wondering what they’re going to do to make a comeback. And we’re all scared, because this isn’t a game.
The people of Detroit know a little something about this. They almost lost everything. But we all pulled together, now Motor City is fighting again.
I’ve seen a lot of tough eras, a lot of downturns in my life. And, times when we didn’t understand each other. It seems like we’ve lost our heart at times. When the fog of division, discord, and blame made it hard to see what lies ahead.
But after those trials, we all rallied around what was right, and acted as one. Because that’s what we do. We find a way through tough times, and if we can’t find a way, then we’ll make one.
All that matters now is what’s ahead. How do we come from behind? How do we come together? And, how do we win?
Detroit’s showing us it can be done. And, what’s true about them is true about all of us.
This country can’t be knocked out with one punch. We get right back up again and when we do the world is going to hear the roar of our engines.
Yeah, it’s halftime America. And, our second half is about to begin.
Watch below and judge for yourself. Just keep in mind that David Axelrod was moved by it, and the White House thought it made some good points. Eastwood said the ad wasn’t political in nature, at least, not to him.
Chrysler’s CEO said the ad was not political, which is total BS from a corporate perspective. When you’ve gotten several billion dollars from the government and don’t want to burn any bridges, everything is political.
Eastwood opposed the bailouts. So, why did he do the ad? Because he’s also a capitalist:
It’s halftime in America. Can taxpayers come back from a halftime deficit of $1.3 billion? No.
Bonus trivia: Footage shot specifically for Chrysler’s ad about how “Detroit is back” wasn’t even shot in Motown, but rather filmed in New Orleans and Los Angeles.