How Convenient: $20 Million Built Into Obamacare Law for PR Campaign Just Before the Election


They thought of everything, didn’t they?

The Health and Human Services Department has signed a $20 million contract with a public-relations firm to highlight part of the Affordable Care Act.

The new, multimedia ad campaign is designed to educate the public about how to stay healthy and prevent illnesses, an HHS official said.

The campaign was mandated by the Affordable Care Act and must describe the importance of prevention while also explaining preventive benefits provided by the healthcare law. The law makes many preventive services available without a co-pay or deductible, and provides new preventive benefits to Medicare patients.

The PR firm Porter Novelli won the contract after a competitive bidding process.

Basically these will be Obama ads that we all get to pay for. Even if the Supreme Court strikes down the law, the mechanisms with which will help Obama get re-elected will have already been put in motion — which was the plan all along.

By the way, Google “Porter Novelli” and “Obama” and you’ll find a few unsurprising connections to the current administration and the Dems in general. And don’t forget about campaign donations.

Remember those Medicare ads with Andy Griffith for which taxpayers were on the hook for over $3 million? Porter Novelli was the PR firm hired by the government for those as well.

Author: Doug Powers

Doug Powers is a writer, editor and commentator covering news of the day from a conservative viewpoint with an occasional shot of irreverence and a chaser of snark. Townhall Media writer/editor. alum. Bowling novice. Long-suffering Detroit Lions fan. Contact: