They thought of everything, didn’t they?
The Health and Human Services Department has signed a $20 million contract with a public-relations firm to highlight part of the Affordable Care Act.
The new, multimedia ad campaign is designed to educate the public about how to stay healthy and prevent illnesses, an HHS official said.
The campaign was mandated by the Affordable Care Act and must describe the importance of prevention while also explaining preventive benefits provided by the healthcare law. The law makes many preventive services available without a co-pay or deductible, and provides new preventive benefits to Medicare patients.
The PR firm Porter Novelli won the contract after a competitive bidding process.
Basically these will be Obama ads that we all get to pay for. Even if the Supreme Court strikes down the law, the mechanisms with which will help Obama get re-elected will have already been put in motion — which was the plan all along.