We’re watching the end of right-wing conservative talk radio,” says Jerry Del Colliano, publisher of the radio-industry tip sheet Inside Music Media. “The genre is dying among ratings and dying among advertisers … Rush is at the end of his career. His constituency is all wearing Depends. And he’s getting himself into trouble he doesn’t need. So can you put Humpty Dumpty back together again? They have been able to improve their advertising picture, but they have not been able to come back.”
As you can see, Limbaugh’s really falling off the map, and just look at all these liberal talk hosts nipping at his heels:
Take publicly-funded NPR out of the mix and there’s not a lefty talker in sight.
For a study in true media demise, just read up on the history of Newsweek.