This running in a magazine that recently ceased to exist in print and was purchased for one dollar in 2010 makes it even more hilarious:

We’re watching the end of right-wing conservative talk radio,” says Jerry Del Colliano, publisher of the radio-industry tip sheet Inside Music Media. “The genre is dying among ratings and dying among advertisers … Rush is at the end of his career. His constituency is all wearing Depends. And he’s getting himself into trouble he doesn’t need. So can you put Humpty Dumpty back together again? They have been able to improve their advertising picture, but they have not been able to come back.”

As you can see, Limbaugh’s really falling off the map, and just look at all these liberal talk hosts nipping at his heels:


Take publicly-funded NPR out of the mix and there’s not a lefty talker in sight.

For a study in true media demise, just read up on the history of Newsweek.


20 Responses to “Story in ‘Magazine’ That Was Sold for $1: Demise of Rush Limbaugh is Imminent”

  1. Obama bin Biden on May 9th, 2013 2:40 pm

    The Savage Nation is the best of the bunch but the move out of drive time hurt his ratings.

  2. SignPainterGuy on May 9th, 2013 2:45 pm

    This is just more of the left putting out what they want to happen and "falsely" calling it news. In the early-mid 2,000s the left was screaming about the collapsing economy under Bush and his evil republicans. It wasn`t until after the `06 elections though that the economy DID take a slide for me.

    Rush is dropping one network near the end of the year who claims loss of advertisers because of his "Sandra Fluke is a slut" comment. It looks to me that many of the advertisers who have left Rush came crawling back when conservatives boycotted THEM !

    I wish my biz was doing as well as Rush`s, proportionally speaking of course !

  3. Truesoldier__ on May 9th, 2013 2:54 pm

    And in some cases Rush didn't take those advertisers back…instead he replaced them with their competitors in some cases.

  4. Truesoldier__ on May 9th, 2013 2:56 pm

    No matter how badly Newsweek wants Rush to end up like them it isn't going to happen anytime in the near future. The only way I see Rush leaving the air is when he chooses to retire.

  5. SignPainterGuy on May 9th, 2013 2:58 pm

    His being involved in a nasty lawsuit didn`t help matters either. Perhaps that`s why the move, but his apparent win could bring him back !

  6. SignPainterGuy on May 9th, 2013 3:02 pm

    Rush didn`t build his empire by being stupid !

    Also, if the writer was an actual listener, he`d know that Rush has listeners from age 9 (the youngest caller I recall) and up to retirees. All races, nationalities, professions, political and religious affiliations !

    Newsweak should be so lucky !

  7. jeffythequick on May 9th, 2013 5:40 pm

    …and then the news story will be:

    Rush Limbaugh Forced to Retire!!!
    Controversial Right Wing fanatical frothing mouth ideologue Rush Limbaugh is retiring, most likely to diminishing ratings. He will be replaced by a successful team of non-partisan hosts, akin to news commentary show, "The Five" which radio stations will help lure advertisers back. The hosts will be a balance of views from slightly left of center host, Ed Shulz to Extreme Right Wing AM morning host, Joe Scarborough. Rounding out the extremes in the center will be Bill Maher, Keith Olberman, and Andrea Mitchell, so there will be a wide perspective of views one each issue.

    When asked how they will attain Rush's ratings and get 14 million listeners, Andrea Mitchell gave this simple way:
    "What we'll do is have an audience of 100 each show, so we can get them involved, and since there will be 105 of us participating, each person that listens counts as 105 people-listens, so we will need a cumulative viewership of 133,333 for each show to top those numbers. Also, we will be requiring each station that takes our 3 hour show to play it 24/7, so we will have to attain 16,667 listeners per show period time. We also intend to count those that are scanning the dial as full listeners, and I think we'll be able to meet his numbers within 3 years of our 5 year contract.

    "Plus, with Rush's numbers declining after he retires, we may be able to match his numbers within 2 1/2 years. My husband did the figuring on this, so this has to be right!"

  8. Granny55 on May 9th, 2013 6:22 pm

    There was also a story floating out there that WABC wanted to drop him but I don't think WABC would BE THAT STUPID.

  9. Granny55 on May 9th, 2013 6:26 pm

    And then after six months they fold like a DOE green energy project. Markets dictate all goods and services and I don't see a big market for liberal news talk radio. Liberals insist on being uninformed and would rather listen to their crappy music and have their celebrities tell them what the local flavor is to vote for.

  10. jeffythequick on May 9th, 2013 6:58 pm

    They also get their news from NPR, and they don't see a problem with the government funding a news show.

    "Freedom should be free paid for by someone else!"

  11. SignPainterGuy on May 9th, 2013 7:19 pm

    Here it is from The Blaze;

    Cumulus Media seems to be the Co. w/ the problem w/ Rush, but apparently Rush would leave only WABC in NYC and then (try to) move to WOR.

    Anyway, Rush would try to, and likely successfully, pick up replacements in any markets where he loses stations.

  12. SignPainterGuy on May 9th, 2013 7:28 pm

    "Freedom should be paid for by someone else!" I have to laugh at that; they don`t want corporate commercials, so they insist on government and listener sponsorship, BUT they apparently miss "This program brought to you by a grant from Exxon – Mobile" !

  13. SignPainterGuy on May 9th, 2013 7:29 pm

    It couldn`t be any better than Airhead America !

  14. Pasadena Phil on May 9th, 2013 8:16 pm

    The liberal talk show media isn't competing for ratings with Rush Limbaugh but with the white noise separating the stations on the dial.

    When I worked for an NPR affiliate in Boston, we used that as the minimum standard for defining whether a show qualifies to be considered "communication". It was based on the theory that says that bouncing radio signals off of trees and buildings does not accomplish anything.

    All but three of our programs failed and two of those three registered because listeners believed they were listening to WGBH. The big news station back then was WEEI and once Morning Edition started, that audience would move down the dial to catch the show on WGBH which was further down the dial but we had the inside advantage and would intercept them before they got there. If public radio survived on advertising, that would have been game ender once advertisers learned that most of their ads were playing on the wrong station.

    Public broadcasting is funny that way. You ought to try it Doug. You would gather more material than you could ever use in two lifetimes. You would have to leave most of it to your children.

  15. ChapBix on May 9th, 2013 11:13 pm

    Most of them will be gone before that happens. And the few that are left will be on life support with money from Soros.

  16. alansmith15 on May 10th, 2013 7:06 am

    too bad that it has come to this… but i'm sure there is another way around. hope to follow more of the details.

  17. Blogger?annonymus on August 11th, 2014 12:53 pm

    This is the natural evolution of things! No one will be on top in any domain for much time. And, although some people would try to say that these results may have been fake, this isn't likely, as the current analysis methods, the big data analytics leaves no room for errors and can't be tricked into showing what we want it to.

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