Will A&E win the award for dumbest business decision of the year?

Do you find it as funny as I do that A&E could lose the most lucrative, highest rated non-fiction cable series of all time just because they were in a rush to appease people who don’t even watch the show?

Also, any “boycott” of the show’s advertisers isn’t going to work because companies like Under Armour know their customer base, and that base doesn’t look like this.

In spite of their “offense” at Phil Robertson’s comments, A&E continues to milk every last dollar out of the show. Get it while you can, A&E, because that money might go elsewhere soon.

A&E may have made the dumbest broadcast media business decision since somebody gave Magic Johnson a talk show.