I said a “big” effect — but not a “positive” one.
RATINGS: Grammys fell to 19.8 million viewers, a 24 percent drop versus last year. Lowest total in 9 years.
— John Koblin (@koblin) January 29, 2018
The Grammy Awards’ ship smashed into a big iceberg last night, and the irony is it was one they placed in their own path:
It’s a demo low for the telecast, as it still skews young and the audience drops by 24 percent.
Sunday’s Bruno Mars-loving Grammy Awards took a dramatic ratings spill, fetching the smallest demo audience in the show’s history.
The telecast, which ran a bloated three-and-a-half hours, was off by 24 percent from 2017 with adjusted numbers.
It’s the same sound effect I got to use the night Hillary lost:
I just can’t believe that this kind of thing wasn’t enough to keep people from grabbing the remote to watch the “Fingernails on Chalkboards” channel over this:
.@HillaryClinton makes an appearance at #Grammys during a reading of "Fire and Fury." The book details President Trump's first year in the White House. https://t.co/Ohuj7xk2eo pic.twitter.com/p4QZhUaLxb
— CBS News (@CBSNews) January 29, 2018