Whoops: Turns out companies caving to lefty pressure about NRA are NOT boosting their image

Many companies who offered discounts to NRA members caved into liberal pressure recently. How’s that working out for them?

A Morning Consult survey of 2,201 U.S. adults conducted Feb. 23-25 found increases in negative views of businesses that severed ties with the NRA after consumers learned of them. The poll’s margin of error is plus or minus 2 percentage points.

MetLife Inc., the insurance giant that ended a discount for NRA members last week, had a 45 percent favorable rating, compared to a 12 percent unfavorable rating, before survey participants were informed of that move. After learning of it, respondents with an unfavorable view of the company doubled to 24 percent, while its favorability rating was unchanged.

Among Republicans, the firm’s favorability ratings flipped after participants learned of the decision regarding the NRA. Beforehand, 50 percent of Republicans said they had a favorable view of the company, compared to 10 percent with an unfavorable view. After being informed of MetLife’s decision, the ratings changed to 29 percent favorable and 44 percent unfavorable.
[…]
Unfavorability ratings for the three major rental car brands associated with Enterprise Holdings Inc. — Enterprise Rent-A-Car, Alamo and National Car Rental — all more than doubled among surveyed adults after they learned about the companies ending discounts for NRA members.

Enterprise Rent-A-Car’s favorability rating slid from 61 percent to 50 percent, while its unfavorability rating jumped from 12 percent to 25 percent. For Alamo and National Car Rental, favorability was little changed, whereas unfavorability ratings increased from 10 percent to 24 percent and 11 percent to 25 percent, respectively.

But what companies had their favorability rating go up as a result of caving to the noisy anti-NRA left? Um, ZERO:

Now that’s what you call backfire!

Author: Doug Powers

Doug Powers is a writer, editor and commentator covering news of the day from a conservative viewpoint with an occasional shot of irreverence and a chaser of snark. Townhall Media writer/editor. MichelleMalkin.com alum. Bowling novice. Long-suffering Detroit Lions fan. Contact: WriteDoug@Live.com.