The “bake the cake” argument obviously doesn’t apply when a company is refusing to do something at the behest of liberals, but the flip side of that coin doesn’t disappoint me one bit:
— National Review (@NRO) March 22, 2018
As it turns out, caving into the demands of lefties who say law-abiding gun owners who shop at your store are complicit in mass murder can be bad for business. Go figure:
Dick’s Sporting Goods has suffered a surprisingly steep downturn in sales since promising to sell fewer guns, but the problem isn’t the gun sales, Fortune says.
Stock tumbled to the lowest in four months after the sports store banned assault-style weapons from its Field & Stream stores and raised the minimum age for a customer to buy a firearm from 18 to 21.
“There’s going to be some pushback and we expected that,” said CEO Edward Stack, in an earnings call with Wall Street analysts, according to CNN. “There are going to be the people who don’t shop us anymore for anything.”
The decision is “not going to be positive from a traffic standpoint and a sales standpoint,” Stack predicted.
The company’s shares fell 7.3 percent after going up 13 percent this year. Sales failed to hit the projected $2.74 billion, tapering off at $2.66 billion for this quarter.
Hey Dick’s, enjoy your new progressive buddies who probably never shopped at your stores anyway telling you what you should and shouldn’t be selling and to whom, because it’s not going to end here.