Here’s the official logo that was recently unveiled, which many think should be re-veiled, for the 2012 Olympic Games in London:

Where did that come from? Well, a photo of the models posing for the creation of the logo should give us some clue:

The added obvious and imbellished visible arousal in the Olympics logo version is said to signify British excitement over the opportunity to host the Games.
Update:
For more on what the Olympic logo really means, check this out (thanks to frequent poster Bill… I think…)